Here's an example of what I mean.
I was a Penske dealer. The boss's C5 had Penskes on it; we developed a coilover kit that basically eliminated the transverse leaf spring and the stock shocks and replaced them with Hypercoils over Penskes. As well, I got rid of all the rubber bushings in the shock assembly and replaced them with spherical bearings. Depending on how this kit was optioned, it would cost you somewhere between $1500-$3000 PER CORNER - and WAY more people opted for high end over low end. So $12,000 for a full set of shocks.
Now when I did my measure and model of the C5 suspension, the OEM springs were pretty much on the money for rate, and the OEM shock was damn near perfect - and the later version of the OEM shock WAS, for all intents and purposes, exactly what my model suggested. The OEM shock was also super-repeatable and didn't fade; so much so that I painted one bright orange and kept it with the dyno as my calibration shock. Every time I fired up the dyno, first I'd run the calibration shock to make sure it read the same as last time, and if ever during a run a shock started reading something I thought was wonky, I'd pull it and double-check the dyno with the calibration shock to make sure the problem wasn't either the dyno or me.
Our kit needed to come with a default setup. Some customers would provide specs, but most just wanted a bolt-on, ready to go kit. So our off the shelf, default configuration came with with springs rated the same as the OEM springs, and the shocks were very carefully matched to exactly duplicate the OEM shock.
Now think about this. You just dropped $12,000 on a set of shocks, and what I sold you was effectively the exact same thing as what GM provided you off the factory floor. There was a slight weight loss with my kit (the coil springs weighed a little less than the composite transverse leaf) and I eliminated all the rubber at both ends of the shock, which improved small movement sensitivity a fraction, but these are small-order things. For all intents and purposes, my shit was IDENTICAL to the OEM stuff.
(true, what you bought with my stuff was capability - any spring could be swapped on in minutes, and the Penskes had huge adjustment range, where the OEM shocks were non-adjustable. But as shipped, performance-wise, identical)
I was totally up front with customers about this. We needed a default setting, and if the default was the same as OEM, then you had a point of reference you could build off of. There was NO attempt to defraud or otherwise hide this - in fact, I shipped a dyno plot proving that your shocks matched my reference OEM shock)
Customers LOVED these shocks. Rave reviews all around. Not ONCE did I have a single complaint and I shipped about a dozen sets. And here's the kicker - most never touched the knobs or changed the springs. Some racers who fit R compounds went stiffer and matched the shocks to the new springs, but almost everybody who had street cars left them as shipped. One guy I remember in particular told me he had played with the knobs, hadn't found anything he liked, and went back to my default setting.
Which, I remind you, was the same as OEM.
Part of this lesson is that GM really did a fantastic job on the Z06 suspension... but the other part is a lesson in the power of placebo effect, and the cognitive dissidence that comes with having spent a shitload of money on something shiny.
DG


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