The reason they do it is not so we have to pay more, its to make it a fair market, if one company gets a 40% discount and another only gets 20% then that second company could never match the first companies sale price. If all companies have to charge full price then its a more fair market for all vendors.
Like has been mentioned though this is mainly to cover advertised pricing. PMs and email work for "sales" though, just dontt make mention of the pricing anywhere on a public forum and they wont pay much attention.



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