Lady came in this morning who knew the owner, who came down to talk to her. I happened to be walking by and overheard her talking to him.
Lady: First thing, I want the iPad mini, as soon as possible.
Boss: Ok!
Lady: Next, I have the iPhone 4S but I want the iPhone 5 - pause while looking serious at my boss - What does it do?
Boss: It has 4G and a taller screen!
Lady: What is 4G
Boss: Allows you to transfer data over 10x faster than 3G!
Lady: I don't use my phone for the internet, that's why I want the iPad.
I had to walk away as I started cracking up. She obviously has no IDEA what she is buying. She probably doesn't even know that the mini will most likely be wifi only. And the fact that I came back a couple minutes later and she was still confused as to what 4G was.
Granted this type of brain activity isn't limited to Apple customers but definitely a majority, in our store at least. They want something SO bad but have absolutely no idea what it is they are purchasing.



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