As a Chrysler employee this is demotivating. Yet somewhat funny.
Fiat loses $14k on every 500e it builds, Marchionne doesn't want you to buy one - Autoblog
Specifically this:
"I hope you don't buy it," said Marchionne, during a talk and question-and-answer session that focused on the aftermath of the automotive bailouts, "because every time I sell one, it costs me $14,000."
"I'm honest enough to tell you that I'll make the car, I'll make it available, which is my requirement. I'll sell the limit of what I'm required to sell and not one more," Marchionne said. "If we build just those vehicles, we'll be back in Steve [Rattner's] successor's office in Washington asking for a second bailout, because we'll be bankrupt by Christmas"
Side note, the 500e is actually a lot of fun to drive. It's faster than the base 1.4 but slower than the Abarth. Shame they aren't viable.
